What's the big deal?

Is anyone else a bit annoyed about all the hub-bub the universities are causing over the "school colored" themed cans currently being sold by InBev, aka Anheuser-Busch aka Bud Light? Here's a link to a DM Register August 26 article: http://www.desmoinesregister.com/article/20090826/NEWS/908260360

I find the whole thing to be a bit annoying. As far as I can tell nowhere on the cans does it say, "Iowa State" or "ISU" or "Iowa" or "UofI", so what's to say that I wouldn't be buying those cans to support USC instead of ISU or Purdue instead of Iowa or heck, perhaps my sorority of choice? Do the universities not have better things to waste their time on, budget shortfalls? Will binge drinking at ISU and Iowa among underage college kids plummet once these cans return to normal colors? Has it spiked in the past couple weeks - as opposed to this time last year? Hmm...who are these 19 and 20 year olds drinking Bud Light anyway? Shouldn't they be drinking whatever is cheapest? Keystone Light, Natty Light, Busch Light, insert some fantastic crap light beer here.....

When I was a kid, I remember that my dad has some vintage looking ISU beer cans, that were gold and had a picture of Cy on them. I always though they were pretty cool. (I'm sure my dad still has them around somewhere, trust me, it's my dad.) I did a google search to see if I could find the manufacturer of these cans. I could not. What I did find, was that the back of the can said something like, "Not part of Iowa State University." Perhaps that was InBev's faux pas.

I guess what it all boils down to is that I'm going to be a bit annoyed if I can't purchase some of these cans for tailgating when I'm well over the legal drinking age.